Designing and scaling AI-powered products into high-impact, revenue-driven business units across global markets.

Strategic advisor for C-level technology leaders across LATAM, North America, and Europe. Led due diligence programs for enterprise platform adoption, evaluating technical feasibility and ROI frameworks for multinational implementations.

• Technical fellowship focused on AI adoption strategies and responsible innovation frameworks in LATAM.
• Published thought leadership reaching 50K+ technology executives monthly.
• Regional expertise in AI, product strategy, and digital transformation for emerging markets.

Created and led a cross-functional strategic products unit across 6 countries for Mercado Libre's ecosystem (218M+ users, US$110B valuation, 105k+ employees).

• Revenue Growth: Scaled new card suite to US$2.3B ARR (+172% YoY), while raising active-use 35%, boosting account yield 46% YoY, and expanding AUM 86%.
• Operational Efficiency: Implemented GenAI platform supporting 9k agents, cutting ~US$450M/year in OPEX.
• Platform Enablement: Owned Unified Design System strategy adopted by 17k developers across 30k microservices.
• Product Innovation: Introduced Pots savings solutions (2x MAUs), re-engineered insurance portfolio (2.6M policies), and launched loyalty products for retention.
• Brand and UX: Rebranded Mercado Pago as a digital bank, tripling awareness YoY (Kantar Brandz Award 2022-2024), and closed a 34pp NPS gap (+12pp in first quarter).
• Market Expansion: Launched compliant cryptocurrency products across 5 markets, reaching 2M users and ~US$890M volume.

Built and scaled a GenZ traveltech ecosystem from early-stage concept to strategic acquisition in 2 years.

• Scaled the platform to 9x GMV growth through data-driven go-to-market focused on GenZ behaviors.
• Led Product, Engineering, and Design organizations, translating market trends into a full-stack mobile platform.
• Integrated fintech, automation, and AI-driven capabilities to create a frictionless user experience.

Led product innovation and digital experience strategy during pre-IPO growth phase (US$590M IPO in 2020).

• Directed go-to-market strategy and digital transformation initiatives pivotal to the public listing.
• Launched IoT-enabled concept stores and immersive retail experiences across 250 physical locations.
• Implemented first AI/ML customer journey optimization initiatives (+115% CX improvement).
• Built a gamified lifestyle app connecting the community to 200+ events and promotions.

Promoted to strategic role to lead Product and UX, managing a cross-functional team of 30 specialists across 17 agile squads.

• Enhanced digital channels to handle 508M quarterly transactions, capturing 13.2% SMB share and growing unit share from 11% to 15%.
• Redesigned transaction flows and receipts, eliminating 88.9M paper rolls and generating ~R$124M annual savings.
• Reduced omnichannel CAC by 32% through unified identity and design system.
• Scaled Design Ops across 17 squads, reducing design cycle time by 20% and improving NPS by 30%.
• Established 3 digital labs to foster a data-driven product discovery culture across 3,000+ employees.
• Developed a neural network solution for equipment allocation, reducing resolution time from 3 days to ~15 minutes.
• Created patented accessibility payment solution enabling autonomous transactions for visually impaired users.

Led a US$268M revenue optimization initiative using data science for real-time competitive pricing (McKinsey partnership).

• Executed CRM strategy for 55M customers, increasing engagement by 20% and active customer growth by 18.3% YoY.

Empowered data analytics capabilities for LATAM Airlines strategic business transformation during LAN + TAM integration.

Led product lifecycle initiatives at France HQ and LATAM operations.

• Redesigned Pure Life packaging reducing plastic by 10%, saving ~US$24.5M annually.
• Developed digital tools and dashboards supporting Nespresso LATAM expansion.

Orchestrated go-to-market for 5 vehicle launches in Brazil, contributing to ~40% sales growth in targeted segments.

Optimized raw materials and inventory strategies across LATAM, increasing product demand by ~13%.